Pop-Tarts confirms it has discontinued popular flavor - but pledges to fill the void for disap

POP-TARTS has discontinued a popular fruit flavor, leaving loyal customers disappointed.

The toaster pastries confirmed that peach cobbler Pop-Tarts are no longer available.

Pop-Tarts was asked on Twitter on Thursday: "Do you still make peach cobbler Pop-Tarts? I just heard of them last week but it seems they've been discontinued."

The company, part of the Kellogg's brand, replied: "Those are gone, but we have lots of other flavors to fill the void."

Pop-Tarts then provided a link to help fans choose a different flavor.

These include versions which are available for a limited time only, such as red, white, and blueberry plus frosted strawberry throwback.

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New flavors on offer are frosted banana bread and frosted apple-cinnamon.

Alternatively, there is a wide array of other flavors such as frosted cherry, blueberry, and simply strawberry.

Food Rankers had given the peach cobbler Pop-Tarts a big thumbs-up; rating the taste as 8.75/10 after the Southern-inspired snack food was released in 2021.

The website added: "If you love peaches, Pop Tarts peach cobbler flavor are a nice summer treat worth trying.

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"Although they don’t really taste like peach cobbler, these Pop-Tarts have a peach flavor that most people will like.

"This flavor is also good frozen if you prefer to eat your Pop Tarts that way."

Pop-Tarts' history dates back to the 1960s when Kellogg's chairman William E. LaMothe had a vision of "transforming a delicious breakfast into a toaster-ready rectangle that could go anywhere."

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